Got something to say? Let your influencers do the talking!
When was the last time you tried something new because someone you know, and trust, told you about it? If you’re on Facebook, Instagram or TikTok, you were likely influenced just this week!
Arguably now more than ever, we’re all “under the influence” and in some way swayed by other peoples’ ideas or messages. In fact, a survey by Sprout Social found that 74% of consumers make purchasing decisions based on social media.
Leverage your influencers
So, if we’re more likely to try something when it comes recommended by someone we know and trust, why not harness this influence the next time you have an important message to share or amplify? When it’s done strategically and thoughtfully, it can be one of the most effective and authentic ways to get your message across.
How? An influencer’s reputation is built on trust and credibility. They identify with people and speak the same language so messages are more likely to resonate – and stick. Using an influencer to get your message across is also just one way to support and create a greater connection among your employees.
How to get started
Ready to give it a try? Ask yourself:
Who has influence? What is the message you want them to amplify? How can they spread that message?
- Is it a trusted leader sharing key points at a meeting?
- Is it a champion “talking details” at a regular Teams check-in?
- Is it the owner of an online forum or channel (think Slack, Teams, SharePoint or Facebook) who can spur discussion and reaction?
- Is it all of the above?
It all comes to tapping into the people everyone knows and trusts and providing them with a simple set of tools and resources they can use to confidently and consistently spread the message(s) to connect with your people.
Feeling stuck? We can help!
Need help crafting, tailoring, or refining the message you want your influencers to convey? Or maybe you’re not sure what tools or resources are the best way for your influencers to reach your people. Whether you’re looking for a little advice or end-to-end support to deliver a strategic communication campaign, simply drop us a line at https://www.eckler.ca/lets-talk/.